Over the last year, TikTok has evolved into more than a home for dance videos and fun challenges. It has become a robust tool for education and learning. Companies in the EdTech space now are using TikTok to reach students, parents and teachers in out-of-the-box ways. But merely uploading videos themselves is not enough. To be successful you have to monitor, report, and optimize content performance. This is where TikTok analytics comes in handy.
Why TikTok for EdTech?
TikTok students use it, well, a lot. Learning is quick, easy and fun in the short video format! There are a lot of edtech startups that focus on creating simple tutorials, exam tips or motivational content and it becomes viral. Brands can use TikTok to create trust and attract younger consumers. Yet to scale, companies require data-driven insights.
What Are TikTok Analytics Tools?
TikTok analytics tools let creators and brands study the performance of their content. They provide information like:
- Views, likes, comments and shares
- Audience age, gender, and location
- The hours when users are busiest with the site
- Engagement rate of each video
- Growth of followers over time
By utilizing these tools, EdTech companies can learn what kind of content students attractive and when you are to post it.
Benifits of TikTok Analytics for EdTech
1. Understanding Your Audience
For EdTech, it can reveal what subjects, topics or formats are more engaging than others. For instance, short math tricks might be viewed more than long lectures. Brands use data, such as the results of an online quiz used to determine a sweater size, or insights culled from gaming patterns, to tailor content around what students need.
2. Posting at the Right Time
Analytics tools tell you when your followers are most active. Uploading videos at peak times sees them reach and engagements go up. For EdTech, this means there are more students that see critical updates such as exam tips or live class reminders.
3. Measuring Content Effectiveness
Not all content works equally. By monitoring likes, shares and completion rates, EdTech makers can double down on what videos students love. This is a time saver and improves the outcome.
4. Tracking Competitors
Other TikTok tools also help you keep an eye on what your competitors are doing. EdTech brands can discover what other companies are doing well and correct their approach.
5. Boosting Engagement
Analytics allows for the testing of different formats — animations, quizzes, live sessions. By making it easy to try out different formats, EdTech brands can also create more interactive and engaging content.
Popular TikTok Analytics Tools
The following are tools that EdTech brands can look more deeply into:
- TikTok’s In-App Analytics: Free, basic insights for creators.
- Exolyt: Monitors competitor data, hashtags and audience trends.
- Analisa. io: Provides in-depth profile and hashtag analysis.
- TrendTok: Aids in discovering which sounds and content are trending.
- Pentos: Keeps an eye on TikTok campaigns, songs and hashtags.
Ways EdTech Can Leverage Analytics
- Share quick learning hacks for preparing during the exams.
- Make study tips fun using some trendy sounds.
- Analyze comments to identify student struggles.
- You can also create polls or do Q&A videos to add interaction.
- Keep tabs on which hashtags (including #LearnOnTikTok) generate the most reach.
Final Thoughts
TikTok is more than fun; it’s a powerful educational tool. With the help of the right analytics tools, EdTechs can make awesome content that is fun to engage with and adds value. Other data-driven strategies will not only increase followers, but inspire trust in your students and their parents. TikTok analytics are the best way to differentiate yourself in a saturated digital learning market if you’re an EdTech company.
FAQs
Q1. Why should EdTech Companies be on TikTok?
Because that’s where the students are. It makes it possible for brands to learn together and share in a fun way that’s more engaging.
Q2. Are TikTok analytics tools free?
Some are free, such as TikTok’s in-app analytics. Still others, such as Exolyt or Pentos, charge users but provide more insight.
Q3. What kind of content is best for EdTech on TikTok?
There are short tutorials, exam hacks, motivation content and interactive quizzes that work very well.
Q4. Can analytics improve student engagement?
Yes. You now have data to show you what students like, when they are active and how they interact. This allows brands to enrich their content strategy.
Q5. How frequently should EdTech brands be checking the analytics?
Weekly checks are good. This is good for monitoring growth and pivoting strategies on a dime.